The Rise of Video Marketing in Kenya
Kenya’s digital ecosystem is thriving, with internet penetration exceeding 50% and mobile video consumption accounting for over 70% of online traffic. Kenyan brands, from SMEs in Nairobi to agribusinesses in Eldoret, are embracing video marketing to capture consumer attention span in a competitive market. Platforms like TikTok Kenya, Instagram Reels, and YouTube Marketing have become […]