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Media buying services

Media Buying That Doesn’t Waste Your Budget

Most businesses throw money at ads hoping something sticks. We don’t do hope—we do strategy.

At FIXITPR, we specialize in media buying in Kenya that’s built on data, optimized for performance, and designed to maximize every shilling you spend. Whether you’re running campaigns on Google, Meta, LinkedIn, TikTok, X (Twitter), or programmatic networks, we handle everything from budget allocation to real-time optimization.

We work with your existing ad accounts or run campaigns through ours—whatever makes sense for your business. No black boxes, no surprises. Just transparent reporting and measurable results.

What Actually Is Media Buying?

Strip away the jargon and media buying is simple: it’s buying the right ad placements to reach the right people at the right time, without blowing your budget.

It’s about selecting the best channels, negotiating placements, managing budgets, and optimizing performance in real time. At FIXITPR, our media buying in Kenya is powered by data, not guesswork. We help businesses scale through paid media campaigns that actually convert.

When You Actually Need Media Buying

Media buying isn’t for everyone. But if you’re in one of these scenarios, it’s probably the move:

  1. Brand Awareness & Visibility

Launching a new product? Repositioning your brand? You need eyeballs fast.

  1. Lead Generation & Sales

Stop waiting for organic traffic. Drive qualified leads and turn them into paying customers.

  1. E-commerce Growth

Seasonal sales, flash discounts, cart recovery—paid media is how e-commerce scales.

  1. Event Promotion

Conferences, webinars, product launches. Get people to show up.

  1. App Install Campaigns

Need downloads? Mobile app campaigns get your app in front of users ready to install.

Where We Buy Media (And Why It Matters)

We don’t just pick platforms randomly. We choose based on where your audience actually spends time and where we can get you the best ROI.

Google Ads

  • Search Ads – Top of Google results when people are actively searching
  • Display Ads – Banner ads across millions of websites
  • YouTube Ads – Video content before, during, or after YouTube videos
  • Shopping Ads – Product listings for e-commerce
  • Performance Max Ads – AI-powered campaigns across all Google channels

Meta (Facebook & Instagram) Ads

  • Lead Generation Ads – Capture leads without leaving the platform
  • Engagement Ads – Build interactions and community
  • Conversion Ads – Drive purchases, sign-ups, downloads
  • Video Ads – Storytelling that sticks

LinkedIn Ads

  • Sponsored Content – Reach professionals with promoted posts
  • Lead Gen Forms – High-quality B2B leads
  • Message Ads – Direct outreach via LinkedIn messaging

TikTok Ads

  • In-Feed Ads – Native video ads in users’ feeds
  • Branded Hashtag Challenges – Get users to create content around your brand
  • TopView Ads – First thing people see when they open TikTok

X (Twitter) Ads

  • Promoted Tweets – Boost specific tweets to wider audiences
  • Follower Ads – Grow your following fast
  • Trend Takeovers – Dominate trending topics

Programmatic & Smart Ads

  • Real-Time Bidding (RTB) – Automated ad placements optimized in real time
  • Connected TV (CTV) Ads – Reach streaming audiences on smart TVs
  • Native Ads – Ads that blend seamlessly into content feeds

How We Actually Do Media Buying

We don’t set campaigns and forget them. Here’s our process for media buying in Kenya:

  1. Strategy Development

We dig into your objectives, analyze your target audience, study competitors, and build a media buying plan that makes sense.

  1. Ad Setup & Creative Optimization

We configure campaigns, design creatives (or optimize yours), and set up proper tracking so we know what’s working.

  1. Budget Allocation & Bidding Strategy

Your budget gets distributed across high-performing channels. We don’t spread it thin—we focus on what drives results.

  1. Real-Time Monitoring & Adjustments

Campaigns don’t run on autopilot. We monitor performance daily and make adjustments to improve ROI.

  1. Reporting & Analytics

You get detailed reports on spending, reach, conversions, and ROI. No fluff—just the numbers that matter.

Got existing ad accounts? We integrate seamlessly with your dashboards and manage campaigns with full transparency. You keep control, we handle optimization.

Media Buying Pricing (Transparent, No BS)

Our agency fee is based on your monthly media buying budget. The more you spend, the lower our percentage—because we want you to scale.

Monthly Budget (Ksh.)

Agency Fee

What You Get

50,000 – 150,000

30%

Ad setup, basic audience targeting, campaign monitoring, performance reports

150,001 – 500,000

25%

Advanced audience targeting, A/B testing, conversion tracking, monthly optimization

500,001 – 1,500,000

20%

Multi-channel campaigns, competitor analysis, retargeting strategies, weekly optimizations

1.5M+

15%

Custom strategy, AI-driven optimization, premium analytics, dedicated account manager

Additional Services Available:

  • Content creation
  • Landing page development
  • Custom analytics dashboards

These are quoted separately based on your needs.

FAQs About Media Buying in Kenya

How is media buying different from digital marketing?

Media buying is one piece of the puzzle. It’s specifically about purchasing ad placements. Digital marketing is broader—it includes SEO, content marketing, social media management, and more. We do it all, but media buying is our specialty when you need fast, measurable results from paid campaigns.

What’s the minimum budget for media buying?

We start at Ksh. 50,000 per month. Anything less and the reach won’t be meaningful enough to drive real results. The bigger your budget, the more we can test, optimize, and scale.

How do you measure success?

We track what matters: impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS). If it can’t be measured, we don’t do it.

Can I run a one-time campaign?

Yes. We handle both one-off campaigns (product launches, events) and ongoing media buying management. Most clients stick with ongoing because optimization takes time, but we’re flexible.

How fast will I see results?

Some campaigns show engagement immediately—especially awareness campaigns. Conversion campaigns usually need a few weeks to gather data and optimize. We’re not here to sell you magic; we’re here to build campaigns that work.

Why Choose FIXITPR for Media Buying in Kenya?

We Know the Local Market

Media buying in Kenya isn’t the same as running campaigns in the US or Europe. We understand local audience behavior, pricing, and what messaging actually converts here.

Data-Driven, Not Gut-Driven

Every decision we make is backed by performance data. We test, analyze, and optimize until we find what works.

Platform Expertise

We’re certified across Google, Meta, and other major platforms. We know these systems inside and out.

Transparent Reporting

You’ll know exactly where your money is going and what results you’re getting. No hidden fees, no vague metrics.

We Work With Your Accounts

Already have ad accounts? Great. We integrate with your dashboards and optimize from there. You keep ownership, we handle the heavy lifting.

Ready to Scale With Smart Media Buying?

Stop throwing money at ads that don’t perform. Let’s build a media buying strategy that delivers actual ROI.

Get in touch:
📞 (+254) 0701 895995 (Call or WhatsApp)
📧 info@fixitpr.co.ke

Whether you’re spending Ksh. 50,000 or Ksh. 5 million per month, we’ll make sure every shilling counts.

Media buying done right. No wasted budget, no guesswork—just growth.