Technical SEO

Technical SEO for Websites That Performs

Your website might have great content, but if it’s slow, insecure, or hard for search engines to crawl—you won’t rank.

At FIXITPR, we specialize in Technical SEO for websites, optimizing the backend elements that affect performance, accessibility, and search engine visibility. Whether you’re running WordPress, WooCommerce, or a custom platform, our comprehensive Technical SEO services ensure your site functions efficiently and ranks competitively.

Technical SEO is the foundation. Get this wrong, and everything else suffers.

What is Technical SEO for Websites?

Technical SEO involves improving the technical aspects of your website to ensure it’s accessible, fast, secure, and optimized for search engine crawlers. Unlike On-Page SEO (which focuses on content), Technical SEO focuses on backend elements that affect:

• Site speed – How fast your pages load
• Mobile responsiveness – How well your site works on phones and tablets
• Crawlability – How easily search engines can access and index your pages
• Security – HTTPS, SSL certificates, and data protection
• Site structure – How your site is organized and navigated

At FIXITPR, we deliver high-quality Technical SEO for websites, ensuring your site is built for both users and search engines.

Our Technical SEO Services for Websites

Here’s what we optimize to ensure your website performs at its best:

1. Site Speed Optimization

Speed is one of the most critical ranking factors. Slow-loading pages hurt rankings, increase bounce rates, and frustrate users.

What we do:

• Reduce unnecessary code – Remove bloat, minify CSS/JavaScript
• Compress images – Optimize file sizes without sacrificing quality
• Enable browser caching – Store static files for faster repeat visits
• Optimize server response time – Improve hosting performance
• Implement lazy loading – Load images only when needed
• Use Content Delivery Networks (CDNs) – Distribute content globally for faster access

Result: Faster load times = better rankings + lower bounce rates + higher conversions.

2. Mobile Optimization

Over 60% of web traffic comes from mobile devices. If your site doesn’t work flawlessly on phones, you’re losing traffic and rankings.

What we do:

• Responsive design implementation – Ensure your site adapts to all screen sizes
• Mobile-friendly testing – Verify usability on different devices
• Touch-friendly navigation – Optimize buttons and menus for mobile users
• Mobile page speed optimization – Fast load times on mobile networks
• Mobile-first indexing compliance – Google now prioritizes mobile versions

Result: Better mobile experience = higher rankings + more mobile conversions.

3. Crawlability & Indexing

If search engines can’t crawl and index your site properly, you won’t rank—no matter how good your content is.

What we do:

• Fix crawl errors – Resolve 404s, server errors, and redirect chains
• Set up XML sitemaps – Help search engines discover all your pages
• Optimize robots.txt file – Guide crawlers to the right content
• Improve site structure – Logical hierarchy for better crawling
• Fix duplicate content issues – Prevent indexing problems
• Submit sitemaps to Google Search Console – Ensure proper indexing

Result: Better crawlability = more pages indexed = higher visibility.

4. HTTPS & SSL Certificate Implementation

Security is a ranking factor. Google prioritizes secure sites (HTTPS) over non-secure sites (HTTP).

What we do:

• Install SSL certificates – Encrypt data between users and your server
• Migrate from HTTP to HTTPS – Safely transition without losing rankings
• Fix mixed content warnings – Ensure all resources load securely
• Implement HSTS – Force secure connections
• Update internal links – Change all HTTP links to HTTPS

Result: Improved security = higher trust + better rankings + more user confidence.

5. Structured Data Markup (Schema)

Schema markup helps search engines understand your content better and can lead to rich snippets in search results—improving click-through rates.

What we do:

• Implement relevant schema types – Article, Product, Local Business, FAQ, Review, Event, etc.
• Test and validate schema – Ensure proper implementation
• Monitor rich snippet eligibility – Track which pages qualify
• Update schema as needed – Keep markup current with best practices

Result: Rich snippets = better visibility + higher click-through rates.

6. Fixing Broken Links

Broken links hurt both user experience and SEO. They create dead ends for users and search engines.

What we do:

• Identify broken internal links – Find and fix 404 errors
• Check external links – Ensure outbound links work
• Set up proper redirects – 301 redirects for moved or deleted pages
• Monitor link health – Regular checks to catch new issues

Result: Clean link structure = better user experience + improved crawlability.

7. Canonical Tags Implementation

Duplicate content confuses search engines and can hurt rankings. Canonical tags tell search engines which version of a page is the “main” one.

What we do:

• Identify duplicate content – Find pages with similar or identical content
• Implement canonical tags – Point search engines to the preferred version
• Fix parameter-based duplicates – Handle URL parameters correctly
• Manage pagination – Proper canonical implementation for paginated content

Result: No duplicate content penalties = clearer signals to search engines = better rankings.

8. Core Web Vitals Optimization

Google’s Core Web Vitals measure user experience based on loading, interactivity, and visual stability.

What we do:

• Improve Largest Contentful Paint (LCP) – Faster main content loading
• Optimize First Input Delay (FID) – Better interactivity
• Fix Cumulative Layout Shift (CLS) – Prevent visual jumping
• Monitor Core Web Vitals – Track performance over time

Result: Better Core Web Vitals = improved user experience + higher rankings.

9. Log File Analysis

Understanding how search engines crawl your site helps identify and fix issues.

What we do:

• Analyze server logs – See how bots interact with your site
• Identify crawl budget waste – Find pages consuming resources unnecessarily
• Optimize crawl efficiency – Ensure important pages get crawled frequently
• Detect crawler issues – Spot problems before they hurt rankings

Result: Efficient crawling = better indexing of important pages.

Why Technical SEO for Websites Matters

Foundation for All SEO Efforts

Without proper Technical SEO, even the best content and link-building strategies won’t deliver results. Technical issues create barriers that prevent search engines from understanding and ranking your content.

Improves Site Speed & Performance

Faster sites rank better and convert higher. Technical SEO ensures your site loads quickly across all devices.

Enhances Mobile Experience

With mobile-first indexing, your mobile site is what Google uses to rank you. Technical SEO ensures mobile optimization.

Increases Crawlability & Indexing

If search engines can’t crawl your site properly, your pages won’t appear in search results—no matter how good they are.

Builds Trust & Security

HTTPS and SSL certificates protect user data and signal trustworthiness to both users and search engines.

Prevents Ranking Issues

Technical problems like duplicate content, broken links, and poor site structure hurt rankings. Technical SEO fixes these issues proactively.

SEO Packages for WordPress Websites

We offer comprehensive Technical SEO for websites as part of our SEO packages. Choose the one that fits your needs.

Basic SEO Package – Ksh. 53,800

Ideal for small to mid-sized WordPress business websites

What’s Included:

• On-Page SEO – Content, meta tags, headers
• Local SEO – Google Business Profile, local citations
• Technical SEO – Speed optimization, mobile optimization, security
• Keyword research and SEO strategy
• Optimized headers and images
• Lead capture forms optimization
• Google submission and indexing
• Delivery: 14 working days
• Support: 1 month

Premium SEO Package – Ksh. 107,400

All-encompassing SEO for large-scale WordPress e-commerce websites

What’s Included:

• On-Page SEO – Comprehensive optimization
• Technical SEO – Advanced speed, mobile, crawlability improvements
• Local SEO – Full local search optimization
• Product SEO – E-commerce product page optimization
• Content SEO – Blog and landing page creation/optimization
• Comprehensive SEO audits
• WooCommerce or Magento support
• Optimized landing pages
• Multi-vendor store setup
• Support: 3 months

Elite SEO Package – Custom Quote

Tailored for large-scale WordPress e-commerce websites requiring extensive optimization

What’s Included:

• Unlimited pages and products
• Advanced Technical SEO for superior site performance
• Vendor onboarding support
• Google AdSense integration
• Affiliate program creation
• Multi-vendor environment setup
• Custom delivery time and support period

Project Duration Options

One-off / Short-Term SEO – 14 Days

On-page + Technical + Local SEO for quick optimization and immediate performance improvements.

Long-Term SEO – 3-6 Months

All-inclusive SEO solution for sustained growth, continuous optimization, and competitive rankings.

Why Choose FIXITPR for Technical SEO for Websites?

WordPress Experts

We specialize in Technical SEO for WordPress websites and understand the platform’s strengths and limitations.

Proven Results

We’ve helped businesses across Kenya and internationally improve their technical performance, leading to higher rankings and better user experience.

Comprehensive Approach

We don’t just fix one or two issues. We conduct full technical audits and optimize every aspect of your site’s backend.

Transparent Reporting

You get detailed reports showing exactly what we optimized, what issues we fixed, and how it’s improving your site’s performance.

Ongoing Monitoring

Technical SEO isn’t a one-time fix. We continuously monitor your site’s technical health and address issues as they arise.

Ready to Fix Your Site’s Technical Issues?

Stop losing rankings due to technical problems. Let’s optimize your website’s backend to ensure it’s fast, secure, and search-engine-friendly.

Get started:
info@fixitpr.co.ke
(+254) 0701 885995 (Call or WhatsApp)

Contact us today to discuss your Technical SEO needs and choose the package that fits your business.

Select Your SEO Package

• Basic SEO Package – Ksh. 53,800 | On-page, Local, Technical SEO, 14 days
• Premium SEO Package – Ksh. 107,400 | Comprehensive SEO for e-commerce, 3 months support
• Elite SEO Package – Custom quote | Unlimited pages, advanced optimization

Technical SEO for websites done right. No shortcuts, no guesswork—just a site that performs.