FixitPR runs search and Performance Max ads in Kenya that put your business in front of people actively looking for what you sell. No wasted clicks, no vague targeting — Google Search Ads capture high-intent searches, while Performance Max uses Google’s AI to extend that reach across YouTube, Display, Gmail and more.
What’s included
- In-depth keyword & buyer persona research
- Search Ads & Performance Max campaign setup
- Responsive ad copy & creative testing
- Conversion tracking & call tracking
- Continuous bid & budget optimisation
- Transparent performance reporting
TWO FORMATS, ONE GOAL
Search Ads vs Performance Max
Both are built around meeting user intent at the exact moment it matters — here’s how they differ:
Google Search Ads
Sponsored results at the top of Google search — shown exactly when someone is actively searching for what you sell. One of the highest-intent lead sources in digital advertising.
Performance Max
AI-powered campaigns across Search, YouTube, Display, Discover, Gmail and Maps. Google’s machine learning tests your creative combinations to find what converts best.
OUR APPROACH
How We Build Campaigns That Convert
No campaign goes live without a strategy session first.
Discovery & Research
No campaign goes live without a strategy session and real buyer-persona research into who actually converts.
Campaign Build
Search Ads and Performance Max campaigns are built around your specific goals, with expert ad copy and creative.
Launch & Target
Demographic, geographic and behavioural targeting put your ads in front of the right people at the right moment.
Optimise & Report
Continuous, real-time optimisation and transparent reporting on clicks, conversions and cost-per-lead.
RESPONSIVE SEARCH ADS
What Google Optimises For
Your headlines and descriptions are automatically combined and tested against real signals:
This is a focused deep-dive into Search and Performance Max — for Shopping, Display and YouTube as standalone campaigns, see our broader Google Ads management service. Performance Max is powered by Google’s own AI-driven ad system.
Why choose FixitPR for Search & Performance Max Ads?
We don’t guess who your ideal customer is — detailed buyer personas inform every targeting decision, and no campaign goes live without a discovery meeting first. You get expert ad copy and creative, not just keyword lists, and continuous real-time optimisation instead of a set-it-and-forget-it approach. Every report shows exactly what’s working, with clear data on clicks, conversions, cost-per-lead and ROI.
Frequently Asked Questions
What’s the difference between Search Ads and Performance Max?
Search Ads show only in Google Search results and target people actively searching. Performance Max expands that reach across YouTube, Display, Gmail, Discover and Maps using AI to find the best-performing combination automatically.
Do I need both Search Ads and Performance Max?
Not necessarily — many businesses start with Search Ads for direct intent, then add Performance Max once they want broader reach. We’ll recommend based on your goals and budget.
How does Google decide which ad version to show?
Responsive Search Ads automatically combine your headlines and descriptions based on location, device, search intent and user behaviour to serve the highest-performing version for each person.
Can Performance Max show my products directly in search results?
Yes, for e-commerce businesses, Performance Max and Search Ads can display product images and pricing directly in relevant search results.
How is this different from your general Google Ads management service?
This service is a focused deep-dive into Search and Performance Max specifically; our broader Google Ads management service also covers Shopping, Display and YouTube as standalone campaign types.
Ready to get started? Tell us about your campaign goals and we’ll send a tailored proposal within one working day.