Google Search Ads & Performance Max Advertising That Actually Works
If you’re not showing up when people search for what you sell, you’re leaving money on the table. Simple as that.
At FIXITPR, we run Google Search Ads and Performance Max advertising campaigns that put your business in front of people actively looking for your products or services. No wasted clicks, no vague targeting—just strategic campaigns designed to drive leads and sales.
What Are Google Search Ads?
Google Search Ads are the sponsored results you see at the top (and sometimes bottom) of Google when you search for something. They’re native advertising at its finest—appearing exactly when someone needs what you offer.
These aren’t random impressions. They’re targeted, intent-driven ads that show up when a user’s search indicates they’re ready to buy, sign up, or take action. That’s why Search Ads consistently deliver some of the highest quality leads across any advertising channel.
Plus, on e-commerce sites, Google can display product images directly in search results, making your offerings even more visible and clickable.
What Is Performance Max Advertising?
Performance Max advertising takes things further. Instead of just showing up in search results, Performance Max campaigns leverage Google’s entire advertising ecosystem:
It’s a comprehensive, AI-powered format that optimizes your ads across all these channels to drive maximum performance—whether you’re focused on lead generation, sales, or brand awareness.
Performance Max advertising automatically tests different combinations of your headlines, descriptions, images, and videos to find what works best. Google’s machine learning does the heavy lifting, so your ads reach the right people at the right time, on the right platform.
Why Search Ads & Performance Max Advertising Work
Both formats are built around one thing: meeting user intent at the exact moment it matters.
When someone searches “best digital marketing agency in Nairobi,” they’re not casually browsing—they’re looking for a solution. Google Search Ads put you right there. Performance Max advertising ensures you’re also showing up on YouTube, Gmail, and across the web when they’re researching further.
Responsive Search Ads
These dynamic ads (available in both Search and Performance Max campaigns) automatically combine your headlines and descriptions to create the best-performing ad for each user. Google optimizes based on:
The result? Higher relevance, better click-through rates, and more conversions.
Pricing Overview
Service | Package | Price (Ksh.) |
PPC / Google Ads | Basic Package | 75,000 |
Premium Package | 190,000 | |
Elite Package | 300,000 | |
YouTube Ads | Basic Package | 65,520 |
Premium Package | 114,000 | |
Elite Package | 348,000 |
Why FIXITPR Does Search Ads & Performance Max Advertising Better
Here’s what separates us from agencies that just set campaigns and hope for the best:
We don’t guess who your ideal customer is—we research them. Detailed buyer personas inform every targeting decision we make, so your ads reach people who actually convert.
No campaign goes live without a discovery meeting. We dig into your business goals, analyze your market, and build a customized strategy that makes sense for your budget and objectives.
Whether you need brand awareness, lead generation, or direct sales, we design campaigns around your specific goals. Performance Max advertising is particularly effective here because it optimizes across multiple objectives simultaneously.
Short-term campaign? We offer flexible payment plans. Long-term partnership? We provide discounts. We work with your cashflow, not against it.
Our strategies are based on industry benchmarks—conversion rates, cost-per-acquisition targets, and proven digital marketing frameworks. We’re certified by leading platforms and authorities in the space.
We don’t “set it and forget it.” Real-time monitoring and regular adjustments keep your campaigns performing at peak levels. Performance Max advertising campaigns especially benefit from ongoing optimization as Google’s AI learns what works.
You get detailed performance breakdowns showing exactly what’s working and what’s not. No vague metrics—just clear data on clicks, conversions, cost-per-lead, and ROI.
Our copywriters and designers craft ad copy and visuals that actually resonate with your audience. Great creative makes the difference between a click and a scroll.
We use demographic, geographic, and behavioral targeting to ensure your ads reach the most relevant audience at the right moment. Performance Max advertising takes this further with AI-driven audience signals.
You’re not just getting a vendor—you’re getting a partner. We collaborate closely with you to ensure campaigns stay aligned with your evolving business goals.
Choose Your Package
Google Search / Performance Max Advertising Packages
Basic Package – Ksh. 75,000/Campaign
Perfect for new businesses looking to establish an online presence with targeted ads across Search, Display, and YouTube. Includes keyword research, audience targeting, conversion optimization, and management by a certified specialist.
Premium Package – Ksh. 190,000/Campaign
Built for mid-sized businesses ready to scale. Advanced strategies including in-depth keyword research, call tracking, A/B testing across multiple platforms, and continuous optimization to drive growth.
Elite Package – Ksh. 300,000/Campaign
For large enterprises that need comprehensive Google Ads management. Covers all aspects from advanced targeting to AI-powered optimization through Performance Max advertising. Includes 24/7 support and maximum impact strategies.
YouTube Advertising Packages
Basic Package – Ksh. 65,520/Campaign
Ideal for generating targeted views and brand awareness with YouTube video ads. Includes one campaign video promotion, keyword research, managed placements, and multiple ad formats.
Premium Package – Ksh. 114,000/Campaign
Comprehensive package with unlimited campaign keywords, advanced targeting, and multiple ad formats to maximize brand impact across YouTube and the Display Network.
Elite Package – Ksh. 348,000/Campaign
Enterprise-level YouTube advertising with all aspects of Google Ads covered, from advanced targeting to AI-powered optimization. Maximum impact with 24/7 support.
Ready to Dominate Search Results?
Stop watching competitors capture the leads you should be getting. Let’s build a Google Search and Performance Max advertising strategy that puts you in front of customers ready to buy.
Get a quote or consultation:
📧 info@fixitpr.co.ke
📱 (+254) 0701 885995 (Call or WhatsApp)
Whether you’re launching your first campaign or scaling an existing one, we’ll make sure every click counts.
Search Ads & Performance Max advertising done right. No wasted budget, no guesswork—just results.
© 2026 Fixit PR.
A Digital Marketing & PR Agency.
